AHA! UO HOCKEY

2024/25 I was a part of Allen Hall Advertising (AHA), a student run ad company. My team was assigned to the UO Hockey Club.

I was the Creative Director.

Our problem: Nobody knows we have a Hockey team

Our goal: Turn hockey into a UO tradition

Our plan: We positioned Rennie’s Landing, our local bar and shuttle stop as a pre-game and watch party location for hockey games. Creating a bonding experience that was welcoming to new hockey fans.

  • On campus displays

  • Bar displays

  • Bar displays